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Resources & Reference Materials: Links - Marketing & Advertising

American Marketing Association
Marketing information including access to the AMA newsgroup, The Collegiate Communicator, job postings, and directories.

Internet Advertising Bureau
The Web site for the association dedicated to studying the use of advertising on the Internet.

Web Marketing Info Center
Should your business develop a Web site? How effective a marketing tool can it be?  Go to this site for articles that help answer these questions.
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Partnership Program with the SBA, administered by the State University of New York. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.  All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. All SBA funded programs are extended to the public on a nondiscriminatory basis.